Have you been considering the opportunity of Diggermate Mini Excavator Hire as a franchise option for you?
All over Australia, we’ve been talking to people who are fed up with the daily grind. They are looking to get some freedom by transferring their entire career over to Diggermate; while some are just looking for a side hustle to bring in the extra income for their family to allow for some of life’s luxuries.
If this is you then there are 3 KEY QUESTIONS that you need to ask yourself to ensure your success!
1. Do you have an hour or two each morning?
The structure of Diggermate is set up to enable our business owners to run the business on just an hour or two each day. The main time of activity happens between 6:15 am and 6:45 am. These times can be massaged slightly if they need to be half an hour earlier or later but it’s important that you, as the business owner, are available around these times. This is when we have all our machines being picked up and heading out to job sites each day.
At Diggermate, our “No Worries Mate” attitude means that we do everything we can to allow our customers, who are 70% trades, to get the machines they need and get on-site early. Given that earthworks are generally the first part of any project, we understand the importance of getting on-site. It is vital that our machines are first up at the start of the day hence we work with an early pick-up time.
"... it's just the morning that is critical to business success..."
Incidentally, the return time at the end of the day is way less rigid and when we are setting up your locations, there are many factors we discuss and many flexible options for this. So it’s just the morning that is critical to business success, so you must have the time to dedicate to it in the morning.
This means that if you work in retail or shift work or an office nine-to-five role, then you will be totally fine to operate Diggermate before you head off to work. If you are a tradie and already gets going early, Diggermate isn’t dead in the water just yet.
Many of our franchisees are a husband and wife team, the husband prepares the machine and attachments the night before. These are according to the bookings that have been placed. Then, the wife will be there in the morning for the “hand-overs” to the customers. This works particularly well if you plan on operating from home for those with young families who still need to get there kids to school in the morning. In many cases, our franchisees who start on this basis find that the wife can quit her part-time job and operate Diggermate as her stream of income to the family.
2. Can you Answer Your Phone During The Day?
When it comes to dealing with Trades, many of them still like to pick up the phone and get an answer immediately. Even though we have a brilliantly efficient online booking system, we still receive over 50% of bookings via phone call. So this means you must be able to answer the phone when it rings.
Of course, we all have SMS service which can direct customers to our website and they can see specifications and availability of each machine there. However, when the tradie is hanging off a shovel, most of the time he’ll hit the call button and want you to answer to say “yep we have one available”.
This part of the business is run successfully by those who already use their phone a lot during the day– sales reps, business owners, office workers who are at their desks. But again, if you don’t fall into this category and you have a partner or wife at home to answer the phone, this may also work too.
In this case, we recommend having a phone specifically for Diggermate so it can be shared between those who take the responsibility of answering it at certain times of the week.
3. Do you have experience with Excavator Maintenance?
In the first six months of running Diggermate, it’s advisable to get your hands dirty. This is by doing the first service yourself and trying to do any repairs that present themselves. I’ll explain why in a minute.
Then after you’re comfortable with knowing enough about the machines, you will then be able to find yourself a local diesel fitter. This guy can be on call and mobile to get out to your customers quickly if something goes wrong.
For example, for hydraulic hose repairs, you have the likes of www.Enzed.com.au, www.Hydraulic.com.au and www.Pertek.com.au to call on who can go onsite and replace hoses cost-effectively without interrupting your day. Specifically for Diggermate, it can be shared between those who take the responsibility of answering it at certain times of the week.
"...97% of the time these calls are user error..."
All our machines in Diggermate are best in class industry brands and as such are easily worked on. Besides, we have video tutorials for many of the repairs you will need to take care of. By taking on this task in the short term, you will get to know your machines. And as the business progresses, this will save you a mountain of time chasing after customers who might call you and tell you the machine is not working.
From experience, we know that 97% of the time these calls are user error and knowing the machine will mean that you will be able to calmly share with them your knowledge over the phone and get them going. Just like anything, it’s a learning curve that you will go through but it’s not something to freak out about.
Nearly all our franchisees have had zero experience with excavators before kicking off the business. But holding your hand and walking you through this is what we are here for.