Diggermate’s Strategic Move: Tony France as General Manager

Diggermate Strategic Move: Tony France as General MAnager

Diggermate’s Strategic Move: Tony France as General Manager


Diggermate Franchising, a leading name in the tight access earthmoving industry, proudly announced the appointment of Tony France to the pivotal role of General Manager. 

With the franchise’s expansion strategy proving to be a huge success, Tony’s appointment demonstrates Diggermate’s dedication to strengthening its management team and improving operational efficiency ready for further business growth 

Tony’s appointment will ensure the successful franchise group’s rapid network growth will continue with a focus on the growth of each franchise.

From Connector to Leader

Beyond his recent appointment, Tony has followed Diggermate since its inception and has been a key connector in the Diggermate journey, linking founder Mick Watkins with Sales Director Len Ferguson. Tony has been a sounding board for many pivotal stages of the Diggermate journey to over 75 locations. His introduction to the Diggermate community took place as a speaker at the Welcome to Base Camp – Diggermate Conference 2021, signaling the start of an exciting chapter.

Diggermate’s decision to bring Tony on board is a reflection of the company’s commitment to upholding its position as an industry leader and to continue delivering exceptional value to its franchisees. 

Mick Watkins, Diggermate’s founder, expressed confidence in Tony’s ability to enhance the team and support franchisees. Mick stated, “There are opportunities out there at the moment that can be maximised with someone who specialises in management and leadership, and Tony certainly ticks that box.”

Proven Leadership

With 30+ years of leadership in pumping, irrigation and water management, Tony brings extensive experience and a hands-on approach to the General Manager role. His track record includes leading consistent network and individual business growth with an international franchise group to over 60 locations while maintaining outstanding franchisee satisfaction rankings, including a Net Promoter Score of 58.

As Diggermate continues to grow, Tony’s proven expertise positions him as a key asset for success. We’re excited about the future and can’t wait for Tony’s fresh ideas to take Diggermate to new heights.

About Diggermate Franchising:

Diggermate Franchising is a well-known name in the equipment rental industry. With a strong commitment to excellence, the company has continuously expanded across the nation, setting new standards in service quality and customer satisfaction.

Become A Diggermate Franchisee.

If you want to explore the option of Diggermate in your region, click on the link below and fill out the application. We’ll be in touch with your shortly

More Diggermate Tutorial Videos: