Get ready to roll up your sleeves and get to work… The Diggermate way!
Unlike any other franchise on the market, Diggermate specialises in mini excavation equipment hire. The team aims to provide a service for those in need of a helping hand on their next project. Diggermate offers a range of equipment for earth moving, renovations, and site clean ups– No job is too big or too small for the Diggermate Family!
Started Out As A Driveway Business
What started as two mini excavators being hired out of the driveway has grown into a multi-site franchise across Australia! The Diggermate business model is as direct as it is successful: It’s all about getting the job done, and getting it done well!
It’s no surprise that the Diggermate team is known for their laid-back attitude and incredible work ethic. Founder, Mick Watkins, prides himself on the company’s ethos and ability to operate in a timely and effective manner across the country. With a “no worries mate” attitude, the Diggermate family have gained a reputation as the right guys for the job!
The Business System
The Diggermate team boasts a successful business system and marketing strategy. The success enabled advancement of the company’s systems for hiring while creating a profitable business requiring less effort for franchisees. The brand is unique and playful, and even has its own original and catchy jingle as well as dedicated cartoon characters.
The ‘jingle’ is something that Mick is extremely proud of! Australians thrive off this sense of accomplishment and mateship that results from the Diggermate ethos, as customers know they’re receiving the best quality service and machinery at an economically affordable price. The simplicity in the business model is the success behind the Diggermate family!
Our approach is simple. We aim to help you get your landscaping jobs or earth-moving jobs done at a cost-effective price and we only use the industry’s leading equipment so you know you’re getting the best equipment to use to perform your task. On top of that, our location and structure allow us a very convenient time to pick up and drop off equipment.
– Mick Watkins, Diggermate Founder
Where We Are Now
The service provided by this franchise is wonderfully unique, making it a reliable business model for future franchise candidates. Diggermate is based across major cities and rural towns, ensuring that the business is “unique” to the suburb it’s situated in.
Since Diggermate started franchising, the company has experienced fantastic growth, with six sites currently located across Australia. Specficailly, Diggermate is located in Gold Coast, Langwarrin, Murray Bridge, Sunshine Coast, Ormeau and Diamond Valley. Diggermate plans to grant 10 franchises over the next twelve months, with long term plans of having 20 franchise locations in operation in the next 1-2 years.
They have their sight set on a number of new locations within Victoria, New South Wales and Queensland. Initial plans are also underway for Diggermate developments in Gympie, Geelong, and Newcastle.